How to perfect your personal brand in online dating

How to perfect your personal brand in online dating

Are we obsessed with showcasing your personal brand in online dating? Pretty much! But why? So right now, it’s cuffing season – the time of year when even die-hard singletons quite fancy the idea of someone to cuddle up and watch box sets with during the cold weather. And that means plenty of people on the lookout for relationships online. Make sure your personal  brand in online dating is looking fly this autumn and winter so you can make the most of all the hot talent looking for love.  Here’s how…

online dating brand

Photo credit: Saskia for Hey Saturday, London

Tell your story

A great personal brand in dating is all about telling a story. What story do you want to tell your prospective lovers? You don’t want to write War and Peace on your dating profile, so think about how you can say it visually. Your dating photos can tell a powerful story about you, so use the opportunity. Remember that your photos will be sending visual clues to your matches – they’ll pick up on these without even realising it. They’re drawing conclusions about your sense of style, your social status, your lifestyle and your personality and this all happens in a matter of seconds. You only have to see the Starbucks logo and you instantly conjure up a whole host of associations (good and bad). Think of your dating photos in the same way as a logo. What do you want them to say about you? Your clothes, the setting, any props in the shot, your pose and your facial expressions all form part of the story you’re telling.

online dating personal brand

Communicate well with your photographer

Once you’ve got a strong vision for the story you want your photos to tell, communication is key. Your photographer will be itching to collaborate creatively with you to achieve the style of dating pics you want, so give them a strong brief. Send them sample photos, ideas or even a Pinterest mood board which represents your vibe. If you have certain poses or styles that you don’t like, tell them so they can avoid these during your shoot. Even if you don’t have any strong visual ideas, make sure you tell your photographer a bit about you – your hobbies and interests, what you like to do and any people you admire. We send all our clients a questionnaire to help this process and our photographers are experts at building an impression of someone so that they can represent their vibe in their dating photos.

online dating brand

Photo credit: Saskia for Hey Saturday, London

Be consistent

A successful personal dating brand has a consistent theme that people can easily latch onto. For example, if you have one dating photo of you in a really smart outfit looking like you’ve just stepped out of The Ivy and another one where you’re dressed like a member of a grunge rock band, the story you’re telling is confusing and inconsistent. People won’t know what conclusions to draw about you and the risk is they’ll just move on to another dating profile. So tell a consistent visual story. It’s fine to show different sides to your personality, but make sure it’s obvious that you are the same person in all your dating photos. Don’t have photos with different haircuts, facial hair or hair colours. Have a set of photos that were all taken at roughly the same time and your personal brand will look consistent and win you more dates. So now you’re armed with all the info you need – go out and slay cuffing season peeps!

Want a stand-out set of dating photos that form a strong personal brand? Er…hello, that’s us right here. Book a shoot.

Cool words by Lauren, sassy photos by Saskia 

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Online Dating Photographers
Online Dating Photographers
Online Dating Photographers
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Our photoshoots are an adventure, not a chore. Loving these gorgeous shots captured on the colourful streets of the Northern Quarter in Manchester by our Queen of the north, Livia. Photo credit: Livia for Hey Saturday, Manchester. #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos #explore #explorepages
In today's episode of the happiest dating photoshoots on earth, we head over to the gorgeous neighbourhood of Notting Hill with Nicole as our guide, as she captures moments of joy, fun and good times. You can imagine how much I'm loving these. Photo credit: Nicole for Hey Saturday, London #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Time to get out the party poppers, Alyssa is back in town shooting for Hey Saturday, NYC, yay. Absolutely love love loving these shots of this client captured in the Lower East Side and SoHo. Together they've created some head-turning, dating photo goodness. Photo credit: Alyssa for Hey Saturday, New York City #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
The secret to having a good dating photoshoot is actually having a good time on your photoshoot (and Hey Saturday photographers know how to have a good time 🙌🏽). J'adoring this set created by Suze recently in Bristol. This client looks happy, confident and like she loves her life. The perfect vibe for dating profile pics. Kudos Suze. Photo credit: Suze for Hey Saturday, Bristol #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
We love dating profile pics that inspire joy! And these photos from one of Nicole's recent Shoreditch shoots are giving me all the joyful feels right now - LOVING this set. Do your dating pics surprise and delight? Photo credit: Nicole for Hey Saturday, London #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Plant dad! Wine and craft beer aficionado! Loving everything that's going on here. Shouts out to Vanessa for capturing this lil' bit of dating profile photo magic in the Arts District, Downtown LA Photo credit: Vanessa for Hey Saturday, Los Angeles. #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Where focus goes, energy flows. Be the star of every single one of your dating profile pics for maximum impact. Loving these shots taken by Alison in Dumbo, yet another gorgeous, stand out set. You bring the energy and authentic vibes, we'll bring the photo talent and good times. Photo credit: Alison for Hey Saturday, New York City #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Shouts out to the lovely Megan who took a wee break but is back now and shooting regularly once again at the Custard Factory in Birmingham. Loving these bold, colourful shots, Megan, total flex. Photo credit: Megan for Hey Saturday, Birmingham #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Bringing flowers to your photoshoot is an absolute favourite of mine - to me it says you value nature and beauty ... and that you value yourself because you're the kind of person who treats yourself to flowers 💐 Love everything about this set from Nicole, shot in King's Cross recently. Photo credit: Nicole for Hey Saturday, London #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Hey Alexa! Show me great NYC dating profile pics. Yesss, loving these. Props to Alison shooting in Bushwick for these cool gems. We offer shoots in Bushwick, Dumbo, SoHo & Williamsburg every week and finally the good weather is coming (…although not today obviously!). There is still some magic left in the world. Photo credit: Alison for Hey Saturday, New York City #dowhatyoulove #youareenough #lovelife #youareworthit #datingadvice #creativevibes #modernlove #startup #entrepreneur #brand #personalbranding #creativephotography #datenight #selfworth #loveyourselffirst #loveyourself #newprofilepic #loveyourlife #datingapps #singlelife #personalbrandingphotographer #datingphotos #mindsetreset #psychology #datingapp #onlinedatingtips
I love the year-round summer shots we get back from LA. Cannot wait to head back there myself in September 🌴 …And well these are just a whole vibe. Loving her style, her energy and how her personality shines through. Huge shouts out to Vanessa shooting in and around Venice, LA for these gorgeous shots. Photo credit: Vanessa for Hey Saturday, Los Angeles #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Well these dating photos are so my jam. I'm adoring the bold use of colour which’ll make sure they jump out on a dating app near you. I so love it when Livia flexes her creative muscles at the Northern Quarter...✨ Photo credit: Livia for Hey Saturday, Manchester #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
My favourite thing on the Internet today? This glimpse of some ace profile pics from Vanessa's recent shoot in colourful Abbot Kinney, LA. J'adoring these, V. Photo credit: Vanessa for Hey Saturday, Los Angeles #portraitphotography #portrait_shots #confidence #selflove #brand #personalbranding #datenight #singlelife #datingphotos #onlinedatingsite #onlinedatingapps #datingapps #datingphotoshoot #datenightoutfit #datingprofilepic #datingwithpurpose #loveonline #modernromance #modernlove #newprofilepic #newprofile #tinder #tinderprofile #tinderpic #tinderprofilepic #datingphotosformen #datingphotographer #datingphotographer
When your dating profile pics show people what matters to you, what you're about, magic is made. What would yours say about you? I'm adoring these bold, colourful, personality-driven shots taken by Kimi in Greenwich, London. Fab stuff, Kimi. Photo credit: Kimi for Hey Saturday, London #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Whenever I need a legit, natural high I check out the latest Hey Saturday photoshoots. J'adoring these from Nicole - the colour, the vibe, the personality..... Photo credit: Nicole for Hey Saturday, London #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
We love creating dating profile pics that (probably) lead to a better dating life, good times and sometimes a love so deep, it makes the storyline from Titanic seem a bit meh. Shouts out to Alison, who shot these absolute gems in NoLita, one of my fave spots in NYC. Photo credit: Alison for Hey Saturday, New York City #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
I’ve never cared much for Valentine’s Day, single or otherwise, despite my line of work. (I know, I know a very unpopular opinion for someone in the dating field 😂). So instead of posting about that, I wanted to share about something I do love. After doing a diploma in Forest Bathing during lockdown to keep me outta trouble, Hey Saturday started working with the global organisation @onetreeplanted, committing to planting a tree in Ethiopia for every dating photoshoot we sell. Why Ethiopia? This tree planting project links environmental restoration with income generation, providing the local community with the knowledge and tools to conserve their land, protect their water supply, and create a sustainable, diverse economy for future generations ✨ Despite being a bit of a covid year last year, we planted 592 trees between April & December 🌿🌿🌿 so a big shout out goes to our clients for supporting us and helping make this happen. I am so looking forward to contributing many more trees in the years ahead hopefully 🙏🏽 #forestbathing #trees #treehugger #environment #climatechange #dating #antivalentinesday #deforestation #datingphotographer #loveonline #modernromance #goodtimes #onelove #datingapps #datingphotoshoot #profilepictures #brandingphotography #visualstorytelling #loveyourself #selflove
I don’t know about you but when I look at these dating pics, a whole choir of angels start singing & my heart soars. I’m just loving these shots captured by Nicole who was adventuring through Shoreditch with this lovely client. Total vibe, Nicole 👏🏽👏🏽 Photo credit: Nicole for Hey Saturday, London #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Pull up a pew, grab the popcorn and check out these West Coast vibes today, captured by Vanessa shooting in and around the Arts District of Downtown LA. These are right up my street. Photo credit: Vanessa for Hey Saturday, Los Angeles #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Time for another episode of the Happiest Dating Photoshoots on Earth... this time we're heading back to Manchester to catch up with our beloved Livia and showcase her stunning visual treat of a shoot in and around the Northern Quarter, Manchester. I don't know about you, but these pics give me joy. Photo credit: Livia for Hey Saturday, Manchester #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos