How to perfect your personal brand in online dating

How to perfect your personal brand in online dating

Are we obsessed with showcasing your personal brand in online dating? Pretty much! But why? So right now, it’s cuffing season – the time of year when even die-hard singletons quite fancy the idea of someone to cuddle up and watch box sets with during the cold weather. And that means plenty of people on the lookout for relationships online. Make sure your personal  brand in online dating is looking fly this autumn and winter so you can make the most of all the hot talent looking for love.  Here’s how…

online dating brand

Photo credit: Saskia for Hey Saturday, London

Tell your story

A great personal brand in dating is all about telling a story. What story do you want to tell your prospective lovers? You don’t want to write War and Peace on your dating profile, so think about how you can say it visually. Your dating photos can tell a powerful story about you, so use the opportunity. Remember that your photos will be sending visual clues to your matches – they’ll pick up on these without even realising it. They’re drawing conclusions about your sense of style, your social status, your lifestyle and your personality and this all happens in a matter of seconds. You only have to see the Starbucks logo and you instantly conjure up a whole host of associations (good and bad). Think of your dating photos in the same way as a logo. What do you want them to say about you? Your clothes, the setting, any props in the shot, your pose and your facial expressions all form part of the story you’re telling.

online dating personal brand

Communicate well with your photographer

Once you’ve got a strong vision for the story you want your photos to tell, communication is key. Your photographer will be itching to collaborate creatively with you to achieve the style of dating pics you want, so give them a strong brief. Send them sample photos, ideas or even a Pinterest mood board which represents your vibe. If you have certain poses or styles that you don’t like, tell them so they can avoid these during your shoot. Even if you don’t have any strong visual ideas, make sure you tell your photographer a bit about you – your hobbies and interests, what you like to do and any people you admire. We send all our clients a questionnaire to help this process and our photographers are experts at building an impression of someone so that they can represent their vibe in their dating photos.

online dating brand

Photo credit: Saskia for Hey Saturday, London

Be consistent

A successful personal dating brand has a consistent theme that people can easily latch onto. For example, if you have one dating photo of you in a really smart outfit looking like you’ve just stepped out of The Ivy and another one where you’re dressed like a member of a grunge rock band, the story you’re telling is confusing and inconsistent. People won’t know what conclusions to draw about you and the risk is they’ll just move on to another dating profile. So tell a consistent visual story. It’s fine to show different sides to your personality, but make sure it’s obvious that you are the same person in all your dating photos. Don’t have photos with different haircuts, facial hair or hair colours. Have a set of photos that were all taken at roughly the same time and your personal brand will look consistent and win you more dates. So now you’re armed with all the info you need – go out and slay cuffing season peeps!

Want a stand-out set of dating photos that form a strong personal brand? Er…hello, that’s us right here. Book a shoot.

Cool words by Lauren, sassy photos by Saskia 

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dating app profile
We recently did a competition collab with @frolo_datingapp, the community for single parents, who are launching a brand-spanking new dating app for single parents. Exciting. Nicole created this gorgeous set for one of the competition winners. Absolutely loving them, N! Looking forward to joining a Zoom with Frolo next Wednesday at 1pm to share some tips for creating great profile pictures at home. Maybe see you there? Photo credit: Nicole for Hey Saturday, London #singleandhappy #singleparent #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
I don't know about you... but I've literally fallen in love with Every.Single.Shot. from this set by Kimi at King's Cross - one of our favourite London locations. This client looks sooooo cool. Huge shouts out to Kimi who captures elements of his personality, vibe and lifestyle soooooo well. Photo credit: Kimi for Hey Saturday, London. #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
I'm just planning a flying visit to LA later in the year (as part of my honeymoon - bring it 🙌🏽🙌🏽) so to get me in the mood, I thought I'd check out Vanessa's recent set with this super cool client. LOVING these colouful, bold shots, great stuff Vanessa. Photo credit: Vanessa for Hey Saturday, Los Angeles. #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
I think I know which photo is gonna be her ‘talking point’ pic 😆 Our favourite dating profile pics are those that make people feel happy, curious, interested and energised when they see them. This set, taken by Vanessa in Los Angeles, makes me feel all those things and more! Loving them, Vanessa. I love how the client turned up with the energy she wanted to showcase in her photos, dang🔥🔥 Photo credit: Vanessa for Hey Saturday, Los Angeles. #datingapp #datingtips #datingprofile #datingprofilepic #datingphoto #onlinedating #datingphotos #datingpics #onlinedatingtips #datingadvice #single #happysinglelife #brandidentity #personalbranding #personalbrandingtips #visualstorytelling #modernlove #modernromance #datingapps #datingmindset #goodtimeswithgoodpeople #goodtimes
Come for the cool dating profile pics, stay for the ...um cool dating profile pics. Today's big shout out goes to Kimi who shoots south London Loving the vibe of this shoot shot in Peckham. Photo credit: Kimi for Hey Saturday, London #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
I'm in a New York state of a mind today and thought I'd share the vibe. I'm loving these shots taken by Alison in and around SoHo. Photo credit: Alison for Hey Saturday, New York City #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Earlier this year we launched a new Manchester location and I can’t believe I haven’t shared any pics yet. My bad… So this post is celebrating the joy, colour and spirit of our Salford Quays Hey Saturday photoshoots, thanks to Livia & her photoshoot magic ✨. Shouts out Livia, loving these. Photo credit: Livia for Hey Saturday, Manchester #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Our photoshoots are an adventure, not a chore. Loving the adventure Vanessa and this client had in Abbot Kinney, LA. These photos are sweet as... Photo credit: Vanessa for Hey Saturday, Los Angeles #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
We see a crazy, bright dating future for this client. Huge shouts out to Alison, who shoots in and around Soho every week, creating dating photo awesomeness like this. Loving these. Photo credit: Alison for Hey Saturday, New York City #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Time to get out the party poppers 🎉 …. these shots are a whole nuther level of gorgeousness. Huge shouts out to Nicole for these gems, J’adore them so much. Photo credit: Nicole for Hey Saturday, London #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
The real flex is creating dating profile pictures that stand out and help you do you. J'adoring these bold, colourful shots from Livia in the Northern Quarter. Photo credit: Livia for Hey Saturday, Manchester #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos #manchesterdating #manchester #manchesterstyle
We’re not just all about the city streets, we do park shoots too 🌿 and… well these profile pics are just a breath of fresh air. We're heading to the parks of Clifton Village in Bristol for these gorgeous shots, taken by our Bristolian super star, Suze. If you want some park photos, autumn is a beautiful time of year to do this… 🍁 Photo credit: Suze for Hey Saturday, Bristol #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Holy dating photos, I love these. Nicole does her thang at King's Cross with these cool shots. Sweeeeeet work, Nicole. Photo credit: Nicole for Hey Saturday, London #storytelling #visionboarding #datingapp #datingadvice #authentic #authenticity #tinder #newprofilepic #profilepictures #datingphotography #datingphotos #onlinedatingphotographer #datingphotographer #brandingphotography #personalbranding #onlinedating #goodtimes #goodvibes #confidence #menstyle #brandidentity #romance #modernlove #joy #happylife
In today's episode of the happiest photoshoots on earth, we hotfoot it over to Bristol for these absolutely cool and stunning shots from our one & only Suze. Absolutely j'adoring these shots, Suze. Kudos to you and this fab client who created actual literal magic together. Photo credit: Suze for Hey Saturday, Bristol #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Some people just look like they know how to have a good time. Loving these ace dating profile pictures from Kate, who captures personality like a queen. Photo credit: Kate for Hey Saturday, London #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
So yeah, I did a thing… Hey Saturday now has a podcast mini series, ‘Shoot Your Shot - The Art of Dating Profile Pictures’, for all your dating profile photo needs in one place 🎧✨ Press play on this show for jam-packed mini episodes that will inspire you to experiment, have fun and aim higher when creating your profile pictures for online dating apps. I share my top mindset shifts and practical steps you can take to create dating profile photos that are both visually and emotionally compelling, to help you attract more and better quality matches on dating apps. This podcast is for people with a short attention-span but a big vision for their love lives 🙌🏽 Link in bio 👀 Hosted by me, Saskia Podcast logo and art by the incredible @teadayblogs from Coppie and Paste Produced by that cutie @northernmunki Podcast music by me @saskia_nelson in conjunction with GrooveApp (who did most of the heavy lifting to be fair) #datingpodcast #datingpodcasts #newpodcast #newpodcastalert #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happysingle #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Well these are just a whole vibe. Shouts out to Livia who transforms the streets of Manchester into the perfect Hey Saturday playground & huge kudos to the client who brought his A-game, dang 🙌🏽🏀 Photo credit: Livia for Hey Saturday, Manchester #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Break time is over.. everyone back on the bus. Summer is speeding to an end but I still have our gorgeous summer shoots to remind me of warmer days. Loving the vibe of these shots taken by Alison in Dumbo - one of my favourite NYC locations. Photo credit: Alison for Hey Saturday, New York City #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
I love all our Hey Saturday locations, but I ain't gonna lie, I have a HUGE soft spot for our Abbot Kinney/Venice shoots. They always inspire joy, love and good times every time I see them - perfect for dating profile pictures. Big ups to Vanessa for these crazy-good shots. Photo credit: Vanessa for Hey Saturday, Los Angeles. #datingapps #onlinedating #datingprofilepic #datingtips #datinglife #singlelife #datingphotographer #onlinedatingphotographersla #onlinedatingphotographer #visualstorytelling #personalbranding #brandingphotography #modernlove #tinderpic #newprofilepic #goodtimes #creative #datingadvice #datingafterdivorce #happylife #joy
I was invited on @unhingedandbumbledup podcast the other day & it was probably the most fun I’ve had recording a podcast. Ahead of the show, I had to give them both a dating photo challenge and they presented the photos they created to me during the show. Tune into to see who does it better, Phil or Jane. It was a super close competition to be honest… but there was a clear winner 👏🏽👏🏽 I also shared • What makes an awesome dating profile pic • Why good photos are so important • My 4 top favourite date spots around the globe (I just couldn’t choose one) and much more… Have you subscribed to this chatty, fun show that shares experiences and opinions on how to navigate the tricky world of dating to come out on top? Thanks for having me Phil & Jane 🙏🏽 #singleandhappy #modernlove #mindset #newpodcast #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #datingpodcast #onlinedatingphotographer #datingphotos