What to Wear in your Dating Profile Pictures

What to Wear in your Dating Profile Pictures

When you book yourself in for a dating photoshoot, one of the biggest concerns is what to wear in your dating profile pictures. Everyone is unique and the easiest way to meet your match online is to show as much of your authentic self as you feel comfortable. For some people, it’s just a matter of going through their wardrobe, finding their ‘hot’ first date outfit, one of their favourite weekend outfits and perhaps their yoga gear.

But for others, the challenge of what clothes to bring on their shoot is a lot harder. Clothes haven’t played as big a role as normal in 2021.

I chatted to Sunna, the lovely founder of London Fashion Insider, a personal styling consultancy, for her tips on how to decide what to wear in your dating profile pictures.

Hey Sunna, tell us a bit about why you set up London Fashion Insider and what it is exactly you do. 

I’ve worked in the fashion industry for over 15 years, but when I started I jumped in completely at the deep end! I opened my own boutique ‘Yates Buchanan’, in Notting Hill. I had no experience in the industry, apart from wearing the clothes as a model and actress. My passion for style and helping people to look their best gave me the courage to go for it.

I was bullied at school for being square. I was a classic ugly duckling, all braces, frizzy hair and national health glasses. But then I discovered fashion and style. My confidence grew and I loved nothing more than finding gems in charity shops and the cheaper high street stores. I got asked to help friends and relatives too. I even styled my A level History of Art teacher and take full credit for the fact that he is married now 🙂

As I had no experience in fashion retail, I did things instinctively and differently. My boutique became a home from home for a range of customers from celebrities to busy mums to high flying career women.

I later worked as a fashion buyer and manager for Simon Burstein of ‘Browns’. After three years there, I had a long think about what aspect of fashion I enjoyed the most. For me, the reward of working face to face with a client, getting to know them and helping them to develop their own style was what I loved. Thus, London Fashion Insider was born.

I offer a range of packages for my clients. The most popular are wardrobe consultations, personal shopping sessions and online styling advice.

We only have one life and my clients want to make the most of themselves. My typical clients might be in a style rut or their body shape may have changed. Perhaps they have got a new job or are going through a break up. I work with both men and women and have styled clients from 11 – 89 years old! By choosing to do what I love, my job has never felt like work…

Our dating photoshoots aim to create a collection of photos that deliver a visually compelling, authentic ‘brand’ story for each of our clients. How would you recommend our clients plan their top 3 outfits?

Most people are drawn towards colours that suit them and I would say that is the most important thing. The right colour can light you up, make your skin glow, your teeth look white and your eyes pop. The wrong colour can completely drain you. It will accentuate the shadows under your eyes, bring out red, sallow or ashy tones in your skin and make your eyes look dull.

During model shoots a gold or silver reflector is often used to light up the skin and wearing the right colour can do the same.

Clothes give big clues as to your personality and this is your chance to visually say a little bit about who you are. Are you extrovert, introvert, fashion conscious, nerdy, outdoorsy, flamboyant, safe, creative, formal, casual? We read all these things subliminally from the clothes people wear. I would recommend that at least one of your pictures should show how you might dress on a first date and I would try and express a different aspect of your personality with each outfit.

Psychologists say that we make judgments about people within a tenth of a second, so this will give you a better chance at success.

As our clients are on the move during a shoot. In addition, most of our photos are from the waist up.  Do you have any recommendations for a capsule wardrobe they could bring to help with this?

Absolutely. I would  recommend bringing a couple of go-to tops that you know suit you. If you get the chance I would also recommend buying one new item. It’s always a boost to our confidence to wear something new.

Choose a neckline that suits you. For example, a polo neck can show off a defined jawline, a v neck can show off a curvy figure, an upturned collar can frame the face etc.

Also don’t forget accessories. These really show personality and style in your dating profile pictures. It could be a hat, scarf, tie, watch, laptop bag, a pair of glasses, a necklace or a favourite pair of earrings.

A couple of tops, shirts or dresses will suffice as your base garments. They can be layered with a blazer, leather jacket, scarf etc. You can dress them up with a pocket scarf, jewellery etc. for a smarter more glamorous look.

If you are someone who never wears a tie, likes your shirt unbuttoned and only wears t-shirts, don’t wear one now.

Are there any looks that should be avoided on camera? i.e. they’re too unflattering. 

Yes. there are a couple of things to avoid.

1/ wearing the wrong colour.

2/ wearing an item where the proportions are wrong for your features, i.e. a garment with too wide or too narrow shoulders, too high or low a neckline, a print that overwhelms you rather than showing you off,

3/ wearing something to try and be something you’re not. Never compete. Be your own unique yourself, but a slightly elevated version of you. Your best self.

On dating apps, you only have a short window of time to attract people, so you need to stop someone in their tracks.

Finally any tips for looks that come across as amazing on camera?

Yes definitely.  Make sure you have a twinkle in your eye and a natural smile. Engage with the photographer and your environment or a prop. Be open and inviting. Wear colours that light you up. Finally, choose something that makes you feel great when you wear it.

  • This field is for validation purposes and should be left unchanged.
Online Dating Photographers
Online Dating Photographers
Online Dating Photographers
dating app profile
In today's episode of the happiest dating photoshoots on earth, we head over to the gorgeous neighbourhood of Notting Hill with Nicole as our guide, as she captures moments of joy, fun and good times. You can imagine how much I'm loving these. Photo credit: Nicole for Hey Saturday, London #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Time to get out the party poppers, Alyssa is back in town shooting for Hey Saturday, NYC, yay. Absolutely love love loving these shots of this client captured in the Lower East Side and SoHo. Together they've created some head-turning, dating photo goodness. Photo credit: Alyssa for Hey Saturday, New York City #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
The secret to having a good dating photoshoot is actually having a good time on your photoshoot (and Hey Saturday photographers know how to have a good time 🙌🏽). J'adoring this set created by Suze recently in Bristol. This client looks happy, confident and like she loves her life. The perfect vibe for dating profile pics. Kudos Suze. Photo credit: Suze for Hey Saturday, Bristol #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
We love dating profile pics that inspire joy! And these photos from one of Nicole's recent Shoreditch shoots are giving me all the joyful feels right now - LOVING this set. Do your dating pics surprise and delight? Photo credit: Nicole for Hey Saturday, London #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Plant dad! Wine and craft beer aficionado! Loving everything that's going on here. Shouts out to Vanessa for capturing this lil' bit of dating profile photo magic in the Arts District, Downtown LA Photo credit: Vanessa for Hey Saturday, Los Angeles. #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Where focus goes, energy flows. Be the star of every single one of your dating profile pics for maximum impact. Loving these shots taken by Alison in Dumbo, yet another gorgeous, stand out set. You bring the energy and authentic vibes, we'll bring the photo talent and good times. Photo credit: Alison for Hey Saturday, New York City #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Shouts out to the lovely Megan who took a wee break but is back now and shooting regularly once again at the Custard Factory in Birmingham. Loving these bold, colourful shots, Megan, total flex. Photo credit: Megan for Hey Saturday, Birmingham #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Bringing flowers to your photoshoot is an absolute favourite of mine - to me it says you value nature and beauty ... and that you value yourself because you're the kind of person who treats yourself to flowers 💐 Love everything about this set from Nicole, shot in King's Cross recently. Photo credit: Nicole for Hey Saturday, London #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Hey Alexa! Show me great NYC dating profile pics. Yesss, loving these. Props to Alison shooting in Bushwick for these cool gems. We offer shoots in Bushwick, Dumbo, SoHo & Williamsburg every week and finally the good weather is coming (…although not today obviously!). There is still some magic left in the world. Photo credit: Alison for Hey Saturday, New York City #dowhatyoulove #youareenough #lovelife #youareworthit #datingadvice #creativevibes #modernlove #startup #entrepreneur #brand #personalbranding #creativephotography #datenight #selfworth #loveyourselffirst #loveyourself #newprofilepic #loveyourlife #datingapps #singlelife #personalbrandingphotographer #datingphotos #mindsetreset #psychology #datingapp #onlinedatingtips
I love the year-round summer shots we get back from LA. Cannot wait to head back there myself in September 🌴 …And well these are just a whole vibe. Loving her style, her energy and how her personality shines through. Huge shouts out to Vanessa shooting in and around Venice, LA for these gorgeous shots. Photo credit: Vanessa for Hey Saturday, Los Angeles #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Well these dating photos are so my jam. I'm adoring the bold use of colour which’ll make sure they jump out on a dating app near you. I so love it when Livia flexes her creative muscles at the Northern Quarter...✨ Photo credit: Livia for Hey Saturday, Manchester #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
My favourite thing on the Internet today? This glimpse of some ace profile pics from Vanessa's recent shoot in colourful Abbot Kinney, LA. J'adoring these, V. Photo credit: Vanessa for Hey Saturday, Los Angeles #portraitphotography #portrait_shots #confidence #selflove #brand #personalbranding #datenight #singlelife #datingphotos #onlinedatingsite #onlinedatingapps #datingapps #datingphotoshoot #datenightoutfit #datingprofilepic #datingwithpurpose #loveonline #modernromance #modernlove #newprofilepic #newprofile #tinder #tinderprofile #tinderpic #tinderprofilepic #datingphotosformen #datingphotographer #datingphotographer
When your dating profile pics show people what matters to you, what you're about, magic is made. What would yours say about you? I'm adoring these bold, colourful, personality-driven shots taken by Kimi in Greenwich, London. Fab stuff, Kimi. Photo credit: Kimi for Hey Saturday, London #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Whenever I need a legit, natural high I check out the latest Hey Saturday photoshoots. J'adoring these from Nicole - the colour, the vibe, the personality..... Photo credit: Nicole for Hey Saturday, London #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
We love creating dating profile pics that (probably) lead to a better dating life, good times and sometimes a love so deep, it makes the storyline from Titanic seem a bit meh. Shouts out to Alison, who shot these absolute gems in NoLita, one of my fave spots in NYC. Photo credit: Alison for Hey Saturday, New York City #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
I’ve never cared much for Valentine’s Day, single or otherwise, despite my line of work. (I know, I know a very unpopular opinion for someone in the dating field 😂). So instead of posting about that, I wanted to share about something I do love. After doing a diploma in Forest Bathing during lockdown to keep me outta trouble, Hey Saturday started working with the global organisation @onetreeplanted, committing to planting a tree in Ethiopia for every dating photoshoot we sell. Why Ethiopia? This tree planting project links environmental restoration with income generation, providing the local community with the knowledge and tools to conserve their land, protect their water supply, and create a sustainable, diverse economy for future generations ✨ Despite being a bit of a covid year last year, we planted 592 trees between April & December 🌿🌿🌿 so a big shout out goes to our clients for supporting us and helping make this happen. I am so looking forward to contributing many more trees in the years ahead hopefully 🙏🏽 #forestbathing #trees #treehugger #environment #climatechange #dating #antivalentinesday #deforestation #datingphotographer #loveonline #modernromance #goodtimes #onelove #datingapps #datingphotoshoot #profilepictures #brandingphotography #visualstorytelling #loveyourself #selflove
I don’t know about you but when I look at these dating pics, a whole choir of angels start singing & my heart soars. I’m just loving these shots captured by Nicole who was adventuring through Shoreditch with this lovely client. Total vibe, Nicole 👏🏽👏🏽 Photo credit: Nicole for Hey Saturday, London #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Pull up a pew, grab the popcorn and check out these West Coast vibes today, captured by Vanessa shooting in and around the Arts District of Downtown LA. These are right up my street. Photo credit: Vanessa for Hey Saturday, Los Angeles #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Time for another episode of the Happiest Dating Photoshoots on Earth... this time we're heading back to Manchester to catch up with our beloved Livia and showcase her stunning visual treat of a shoot in and around the Northern Quarter, Manchester. I don't know about you, but these pics give me joy. Photo credit: Livia for Hey Saturday, Manchester #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos
Brooklyn Ice Cream! Umm yes please🍦 Loving these shots captured by Alison of this client in and around his home and with his puppy. (We can customise our shoots on request). Photo credit: Alison for Hey Saturday, New York City #singleandhappy #modernlove #mindset #loveyourself #datingwithapurpose #datingadvice #datinglife #profilepictures #profilepic #profilepics #profilephoto #onlinedating #datingphototips #happylife #happysingle #puppy #puppylove #relationshipgoals #personalbrandingtips #datingapp #datingapps #datingadviceformen #datingadviceforwomen #profilephotography #visualstorytelling #onlinedatingphotographer #datingphotos