What to Wear in your Dating Profile Pictures

What to Wear in your Dating Profile Pictures

When you book yourself in for a dating photoshoot, one of the biggest concerns is what to wear in your dating profile pictures. Everyone is unique and the easiest way to meet your match online is to show as much of your authentic self as you feel comfortable. For some people, it’s just a matter of going through their wardrobe, finding their ‘hot’ first date outfit, one of their favourite weekend outfits and perhaps their yoga gear.

But for others, the challenge of what clothes to bring on their shoot is a lot harder. Clothes haven’t played as big a role as normal in 2021.

I chatted to Sunna, the lovely founder of London Fashion Insider, a personal styling consultancy, for her tips on how to decide what to wear in your dating profile pictures.

Hey Sunna, tell us a bit about why you set up London Fashion Insider and what it is exactly you do. 

I’ve worked in the fashion industry for over 15 years, but when I started I jumped in completely at the deep end! I opened my own boutique ‘Yates Buchanan’, in Notting Hill. I had no experience in the industry, apart from wearing the clothes as a model and actress. My passion for style and helping people to look their best gave me the courage to go for it.

I was bullied at school for being square. I was a classic ugly duckling, all braces, frizzy hair and national health glasses. But then I discovered fashion and style. My confidence grew and I loved nothing more than finding gems in charity shops and the cheaper high street stores. I got asked to help friends and relatives too. I even styled my A level History of Art teacher and take full credit for the fact that he is married now 🙂

As I had no experience in fashion retail, I did things instinctively and differently. My boutique became a home from home for a range of customers from celebrities to busy mums to high flying career women.

I later worked as a fashion buyer and manager for Simon Burstein of ‘Browns’. After three years there, I had a long think about what aspect of fashion I enjoyed the most. For me, the reward of working face to face with a client, getting to know them and helping them to develop their own style was what I loved. Thus, London Fashion Insider was born.

I offer a range of packages for my clients. The most popular are wardrobe consultations, personal shopping sessions and online styling advice.

We only have one life and my clients want to make the most of themselves. My typical clients might be in a style rut or their body shape may have changed. Perhaps they have got a new job or are going through a break up. I work with both men and women and have styled clients from 11 – 89 years old! By choosing to do what I love, my job has never felt like work…

Our dating photoshoots aim to create a collection of photos that deliver a visually compelling, authentic ‘brand’ story for each of our clients. How would you recommend our clients plan their top 3 outfits?

Most people are drawn towards colours that suit them and I would say that is the most important thing. The right colour can light you up, make your skin glow, your teeth look white and your eyes pop. The wrong colour can completely drain you. It will accentuate the shadows under your eyes, bring out red, sallow or ashy tones in your skin and make your eyes look dull.

During model shoots a gold or silver reflector is often used to light up the skin and wearing the right colour can do the same.

Clothes give big clues as to your personality and this is your chance to visually say a little bit about who you are. Are you extrovert, introvert, fashion conscious, nerdy, outdoorsy, flamboyant, safe, creative, formal, casual? We read all these things subliminally from the clothes people wear. I would recommend that at least one of your pictures should show how you might dress on a first date and I would try and express a different aspect of your personality with each outfit.

Psychologists say that we make judgments about people within a tenth of a second, so this will give you a better chance at success.

As our clients are on the move during a shoot. In addition, most of our photos are from the waist up.  Do you have any recommendations for a capsule wardrobe they could bring to help with this?

Absolutely. I would  recommend bringing a couple of go-to tops that you know suit you. If you get the chance I would also recommend buying one new item. It’s always a boost to our confidence to wear something new.

Choose a neckline that suits you. For example, a polo neck can show off a defined jawline, a v neck can show off a curvy figure, an upturned collar can frame the face etc.

Also don’t forget accessories. These really show personality and style in your dating profile pictures. It could be a hat, scarf, tie, watch, laptop bag, a pair of glasses, a necklace or a favourite pair of earrings.

A couple of tops, shirts or dresses will suffice as your base garments. They can be layered with a blazer, leather jacket, scarf etc. You can dress them up with a pocket scarf, jewellery etc. for a smarter more glamorous look.

If you are someone who never wears a tie, likes your shirt unbuttoned and only wears t-shirts, don’t wear one now.

Are there any looks that should be avoided on camera? i.e. they’re too unflattering. 

Yes. there are a couple of things to avoid.

1/ wearing the wrong colour.

2/ wearing an item where the proportions are wrong for your features, i.e. a garment with too wide or too narrow shoulders, too high or low a neckline, a print that overwhelms you rather than showing you off,

3/ wearing something to try and be something you’re not. Never compete. Be your own unique yourself, but a slightly elevated version of you. Your best self.

On dating apps, you only have a short window of time to attract people, so you need to stop someone in their tracks.

Finally any tips for looks that come across as amazing on camera?

Yes definitely.  Make sure you have a twinkle in your eye and a natural smile. Engage with the photographer and your environment or a prop. Be open and inviting. Wear colours that light you up. Finally, choose something that makes you feel great when you wear it.

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dating app profile

Dating profiles have the potential to be intriguing; they can be a window into someone’s mind, revealing their unique way of looking at & thinking about the world.

Make sure you grab that opportunity to show people what you’re about & what you’re made of 🔥🔥

And remember, your profile pics are the most powerful way to share a lot of information about you at just a glance.

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+ Sound on for dating photo tips & good times +

Huge shout out to the legend that is James Preece, the UK dating coach king. Thank you for having me on your show, @jamespreececoach. I had a great time sharing my top dating photo tips with you, which I’m pretty sure you can tell when you listen in.

Have you subscribed to the Love Machine Podcast yet?

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You know what I love doing when I have a few moments to myself? … I love navigating to our Story highlights & scrolling through ‘Our Pics’. It gives me a legal, natural high every time.

The colour, the personalities, the vibes, the diverse life styles, the passions, the people… so much dating photoshoot awesomeness in one hit 🙌🏽✨🤩

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We need to talk about ‘talking point’ pics. Talking point pics are the ones that make people stop and do a double take, go back for another look and, yeah, slide into your messages because they need to know more.

Maybe you’re practicing tai chi, playing a ukulele, creating a stunning art piece on your iPad, doing a headstand yoga pose in the street or wrapping your hands ready for boxing (all shots we’ve taken, that have made me go back for another look 👀 check our Stories today!). Shots like these are so compelling.

Look, 5-6 photos at any one time on your dating app profile is optimum. Too few, people think you’re hiding something, too many & it’s game over as you give them too much to find fault with.

So you’ve got just 5-6 opportunities to
+ make an emotional impact
+ visually tell your story
+ and… also, importantly, intrigue people enough to reach out and ask you something or connect with you about something they see 👀

// Each one of your dating profile photos needs to bring something to the party //

So take a moment to check out your profile pics now. Which one is your ‘talking point’ pic? Answers on a postcard or in the comments, I really want to know…

And a big shout out goes out to the client I’ve been chatting with this week who’s booked Dumbo. You know who you are. You have so many exciting ideas for your shoot, I think you’re going to have a few ‘talking point’ pics to choose from 🙌🏽 And I’m so glad our Insta feed has helped you prep for your shoot. That makes me very happy.

*Tai chi photo: Kate for Hey Saturday, London

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New here? Come in, look around, stay awhile. We're creating our own brand of dating photo magic, right here. J'adoring these shots taken in Shoreditch by our London photographer, Nicole.

Photo credit: Nicole for Hey Saturday, London

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The only mantra you’ll ever need before your dating photoshoot
+ Be bold, kill boring, do ‘you’, stand out +

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The more self-work you do now, the more amazing your next relationship will be.

It’ll be so worth it 🔥

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Do your dating profile pics look the same as everyone else’s? You’re pretty sure you’ve read the right blog posts and followed all the steps but actually your photos still aren’t making people walk straight into lamp posts or miss their stop on the last bus home.

I don’t know about you, but sometimes at the end of a long day, I just crave seeing something that makes me smile, makes me feel good, you know… that ‘happy to be alive’ kind of good.

Picture it… you’ve just been on a rubbish date and are feeling disillusioned on the bus home so you decide to jump back on the app to line up another one before you lose the will.

Now imagine, at this point, you spot a profile pic that fills you with joy. There’s just something about it that makes you smile or makes you feel excited or just glad to be alive again.

Now that… that’s the exact profile, you’re immediately going to swipe right on… damn!

Nothing else matters in that moment. You want more of whoever can make you feel that good in that moment.

But how can you create dating pictures like this? The best way to create photos like that is to actually ‘feel this way’ when you’re making the picture. Bring this energy and vibe to the photoshoot. Bring props that will make you feel happy or relive happy moments during the shoot. Do things, hold things, wear things, go places that make you feel that kind of happy… and it will translate into your profile pictures.

It’s so important to figure out what you’re into and what makes you feel good before your photoshoot and before dating so that you show up and attract more of this energy into your life.

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Great online dating photographers are focused on human experience, rather than the size of our lenses.

Yeah… I’d go as far to say, we view our photoshoots as an emotional journey with a physical output more than anything else.

We want to help you let people in and get a better sense of who you are… the real you, of course, (in reply to a comment I got yesterday), if your photos are going to be meaningful, in any way.

When you can bring your whole self to the shoot, it’s kind of magic, really. When you can craft images that tell stories about who you are, it’s powerful and empowering, because when stories are told, meaning is made.

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How you show up for your profile pictures matters. The energy you show up with for your photoshoot, is the same energy that online daters can see and feel when they look at your profile pictures.

And yes, you can absolutely see and feel energy in pictures. You can see if someone is happy, dejected or confident, for example.

Confidence is energy. It’s not a ‘trait’ that you either are or aren’t, it’s a state. Like happiness, sadness & joy, it’s an energy you can tap into.

To create the most attractive and magnetic profile pictures, tap into the energy you want to see in your photos.

But how?

Get excited about how these profile pictures are going to open up doors, connect you to all kinds of interesting people, potentially lead to something so good, it’s life-changing.

Harness these positive kind of thoughts and embody them through your breathing, through smiling and laughing, through your body language. You know how smiling makes you feel happy and standing in a power pose makes you feel more confident? Yes 🙌🏽 that.

Your body language in your pictures communicates a lot about your energy and vibe.

Include things you really love in your photoshoot. You might wear something you love, go somewhere you love, hold something you love or, even better, get in flow and do something you love.

Including things that spark joy will impact your body language and your whole vibe.

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Hey go-getters, thrill-seekers, online daters... have you checked out the podcast Dates & Mates yet? If you’re single and craving connection in a digitally-driven world, then head to Apple podcasts and hit subscribe.

This show is seriously guaranteed to give you more fun than your ex. And boy, what a show. The host Damona Hoffman, already one of the coolest humans on the planet, is now also the Official Love Expert of the Drew Barrymore Show ✨ as well an advice columnist for The Washington Post & much more.

I’ll admit I was a bit of a hot mess as a guest on her show but it was ace to be included on her latest episode. I share how to do online dating photos right and magnetise the best matches to you.

And don’t forget to hit subscribe, there are soooo many good episodes you’re going to wanna work your way through.

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You are as hot as you think you are.

I love this.

When I was told this, back when I was online dating, I have to say it was a bit of a game changer. Your first instinct is to think, ‘Wait, what?’.

But then I thought back to people I’d met in my (very) long and varied dating life... and how my first impressions of their attractiveness could wildly change as soon as I started engaging with them.

That’s because I was seeing them as they see themselves.

Self-love levels the playing field. You don’t have to be the hottest person in the room to be the hottest person in the room... you just have to THINK you are.

Wow, I love that. It means being attractive, magnetic, desired is within all of us. We just gotta dig deep and love ourselves. No way round it.

Your vibe reflects the way you see yourself and cues others to respond accordingly.

I’m just getting into the Law of Attraction and figuring out how to raise my vibrations, which builds on this. And it’s so relevant to dating, I’ve got a feeling I’m gonna be sharing my learnings on here soon.

Anyone got any recommendations of people I can follow who are talking about vibrating higher? Please share 🙏🏽

I’m ready to vibe higher. Are you?

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Your dating app profile ain’t the place to blend in. I know we all want to belong and fit in. But... this isn’t the time.

So many profiles are literally copy cats of each other. It’s sooo boring. Especially given the fact we’re all so different & amazing once you get to know us.

Take a risk. Reveal something meaningful about yourself in your profile. Write down all the things that make you stand out from others and then choose a couple of those to reveal in your profile photos.

People are gonna stare.
Make it worth their while.

🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

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This message makes my heart do little backflips. I love that this client felt seen by Nicole and was able to express her best self.

And I love that she took the time to share her gratitude with me and Nicole.

I have a strong feeling that when this client finds love, it’s going to be pretty special.

💛 Very exciting 💛

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I’m sharing my face because we have a bunch of new followers, yay hi there, and also because my jumper is very on brand and that’s kind of what I wanted to talk about today.

In your profile pics, your clothes are saying a lot more about you than you might think.

Our clothes are telling people a lot about our lifestyle, our social status, our personality and our vibe ... oh yeah and in my case, my job!

So what do you want your clothes to say about you? That you’re cool, confident, nerdish, feminine, comfortable, stylish, independent, fashionable, glam, extrovert, etc?

By choosing your clothes with intention, you can reveal elements of your personality that might otherwise not come across easily in your pictures.

And our clothes choices actually have more power than we think.

The psychologist, Dr Jennifer Baumgartner (a total expert on this stuff), says,

‘You can use your wardrobe to change how other people perceive you, and even more importantly - how you see yourself’.

I’ve shared that before but I love it so much. This is that moment when the outfit you put on makes you feel invincible & unstoppable. Perfect for a photoshoot or some first date action.

Lots of photoshoots coming up this bank holiday weekend, so this is your reminder to prep your outfits with intention.

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This is big-ass Hey Saturday energy right here...

‘Shoot your shot’ is:

🎯 to let go of your pride & pursue someone you’re into;

🎯 to be brave & have the audacity to do something that might be embarrassing;

🎯 to do, say or claim a thing that is potentially outside of your range of abilities.

This is the kinda energy that works so well on dating photoshoots & online dating.

People out there, living their best lives, willing to shoot their shot.

#onlinedatingphotographer #singlelady #singlewomen #singlemen #singleandreadytomingle #singleandsearching #singlelifestyle #singleandhappy #modernlove #mindset #loveyourself
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